Anguilla turns ILTM North America meetings into bookings

The Anguilla Tourist Board says it generated new inquiries and on-the-spot bookings during ILTM North America 2026 in Nassau, Bahamas, while deepening ties with more than 70 luxury travel advisors. The push is part of Anguilla’s U.S. sales strategy to keep the destination top of mind with luxury travel sellers.

Why it matters: - Anguilla is leaning on luxury travel advisors to drive bookings and keep the destination visible in the U.S. market. - The event produced direct sales activity, not just relationship-building, which gives the destination a near-term business payoff. - The strategy supports Anguilla’s wider push around privacy, high-end lodging, dining and personalized travel experiences.

What happened: - The Anguilla Tourist Board met with more than 70 luxury travel advisors during ILTM North America 2026 in Nassau, Bahamas. - The event ran Sept. 28-Oct. 1 at Baha Mar. - The meetings generated new inquiries and on-the-spot bookings. - Kendisha Hall-Prentice, ATB chief marketing officer, and Vivian Chambers of The Muse Collection represented Anguilla at the event. - The pair reconnected with advisors and agencies already familiar with Anguilla. - They also introduced Anguilla to new luxury travel professionals. - The presentations covered air access, accommodations, new developments and experiences.

The details: - Hall-Prentice and Chambers hosted about 20 members of Coastline Travel Advisors for dinner and a destination presentation on Sept. 27. - They held a second dinner and presentation on Sept. 28 for advisors from several leading travel agencies. - ATB said the week produced conversations that highlighted continued interest from advisors whose clients are considering Anguilla. - Chambers said advisors were looking for more information and identified opportunities for clients actively considering the destination. - ATB says travel advisors remain central to its U.S. sales strategy. - The board plans continued investment in training, destination updates and direct engagement.

Between the lines: - The focus on luxury advisors suggests Anguilla is prioritizing high-value travelers over broad consumer marketing. - In-person appointments appear to be an important sales channel for a destination built around premium accommodations and personalized service. - The use of a U.S. sales representative through The Muse Collection shows Anguilla is reinforcing its trade network in the U.S. market.

What's next: - ATB will keep working with luxury travel professionals through training and destination updates. - The destination plans to stay visible with advisors who can place Anguilla with clients seeking privacy, beaches, culinary travel and upscale stays. - Anguilla will continue promoting its accessibility from cities including Boston, Newark, Baltimore, Miami, San Juan, Antigua and St. Maarten.

The bottom line: - Anguilla turned a trade event into tangible bookings and a stronger sales pipeline with luxury travel advisors.